Last May, Shinsadong Tiger started a company calledÂ AB Entertainment. The name stands for â€˜a better blankâ€˜, which expresses hisÂ intention of becoming a company that always stays ahead and remains relevant.
He stated,Â â€œI want to become a producer who continues to study and work hard, so that I donâ€™t become a hindrance to the singers. I think that if I try to do too much for the first singer I produce for, I might be asking too much [from them] without realizing it, so Iâ€™m hoping to do things with a comfortable attitude. Rather than becoming redundant, I want to become a thumbprint.â€
Shinsadong Tiger is also working on producing a 6-member girl group calledÂ EXIDÂ (â€˜exceed in dreamingâ€™), who are scheduled to debut next year in January. Their album will guest-feature power vocalistÂ Huh Gak, and includes a song penned by lyricistÂ Ra Do.
â€œAs a producer, I tried to see things from an objective and unbiased perspective,â€ he said.Â â€œThat is why itâ€™s so significant that a different writer worked the first song that is being released from my company.â€
Shinsadong Tiger continued to explain that because of his personal image as a producer, he was very aware that he had to be cautious in preventing his image to define the companyâ€™s. Â â€œWhile my current image can be a gain to my project album and the singers, there is also the possibility of it doing harm. This is why I worked hard to exclude myself in that aspect. This is because when a producer creates a company, the concept of the producer can be easily associated with the concept of the entire company and its singers.â€