If anyone deserves to have their own adjective, it's probably Lee Hyo Ri. Lee, who emerged as a Korean pop icon since turning solo in 2003, introduces "hyorish" to our urban dictionary through the release of her new album It's Hyorish. Bringing the cute-sexy concept back to the stage, Lee teams up with some of the best talents in the business, namely producers Park Geun Tae and Kim Do Hyun, along with music video director Cha Eun Tek, to present what is expected to be one of the best-selling albums of 2008. A staggering 60,000 pre-order copies were sold with ten days left before the official release, proving once again, the massive appeal she brings to Korean pop culture.
Composed by rising songwriter E-Tribe, the hip-hop dance number U-Go-Girl (Track 3) is one of the double principal tracks featured on the album. Highlighted by Lee's unique resonating voice, the song is dedicated to her female fans and features lyrics that loosely translate to "don't be shy, show yourself boldly". Injecting Euro dance rhythm into electronica sound, Hey Mr. Big (Track 10) is a trendy dance number featuring fellow singer Wheesung's lyrics, which include the words of advice, "be a real man, show heart and courage." Some big names also show their support for Lee by contributing their vocal and creative talents, namely Kim Gun Mo and Wheesung in Bbal gahn ja dong cha ("A Red Car" - Track 9) and Sexy Boy (Track 8), respectively.